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The One to One Manager: Real-World Lessons in Customer Relationship Management by Don Peppers, X

The One to One Manager: Real-World Lessons in Customer Relationship Management by Don Peppers, X
In "The One to One Manager, visionary authors Don Peppers usaa insurance company and Martha Rogers, Ph.D., go behind the scenes to report on the challenges usaa insurance company and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, usaa insurance company and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, usaa insurance company and based on more than two dozen case histories from companies around the world, "The One to One Manager examines the actual day-to-day issues involved in setting usaa insurance company and running 1 to 1 initiatives. The "One to One Manager introduces readers to the groundbreakers, the pathfinders, usaa insurance company and the explorers of a vast usaa insurance company and rapidly expanding new universe of customer-focused business strategies. Among the fascinating pioneers profiled in this book, you will meet: -General Robert McDermott, the visionary leader who transformed USAA from an insurance firm mired in paperwork into an IT-savvy financial institution dedicated to meeting customer needs at warp speed -Richard Vague, the CEO of First USA, champion of the "trusted agent" model for building lifelong customer relationships -Nina Smith, a Xerox marketing executive blazing a trail through a forest of competing sales usaa insurance company and distribution channels -Royal Bank of Canada's Anne Lockie, who melds her knowledge of technology with a keen awareness of human nature to create 1 to 1 relationships with millions of customers -Bruce Varner, a Texas fire chief who trains his fire fighters to treat local citizens as valued customers These early adopters, scouts, usaa insurance company and risk takers offer managers usaa insurance company and executives invaluable lessons in theirefforts to map a new business universe in which organizations usaa insurance company and enterprises organize around customer needs.
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